Teachers' personal information

Hu,Chun
     Gender: Female
     Dept: Business Administration
     Title: Professor (master's supervisor)
     Academic Field: Marketing
     Email: Huchun100@126.com
    
    
    
    
    
    
    
    
【Education Background】
2004 Ph.D. Economics Renmin University of China
1988 MA Economics Graduate School of Chinese Academy of Social Sciences
1985 BA Economics Beijing Normal University

【Courses】
Marketing, Marketing Channels Management, International Marketing

【Professional Experience】
1988-present, work as a teacher, School of Economics and Management, BUPT

【Research Interests】
Telecom Marketing, On-line Marketing, Marketing Channels Management, Marketing Education, Economics of Networks

【Research Projects:】
Synergy creation of production, learning and research by way of resources integration, Philosophy and social sciences funding for publish from Ministry Education, October 2013 to October 2015, as a main researcher, ranked second, project number: 13JHQ041.
Research on Personalized Recommendation based on Consumer Web-usage-related lifestyle, Special Fund for the Doctoral Program publish from Ministry of Education , as a main researcher, ranked second, project number: 20120005120001.

【Academic Achievements】
Publications in English:
Chapter12. Brand Management Strategies to Enhance Customer Value in the Chinese Telecom Market, Chun Hu and Sam Dzever, Evolving Corporate Structures and Cultures in Asia, The Impact Globalization. Edited by a Sam Dzever, Jacques Jaussaud, Bernadette Andreosso-O’Callaghan. First published in Great Britain and the United States in 2008 by ISTE Ltd and John Wiley & Sons, Inc. ISBN 978-1-84821-091-2
A Study of Impulse Buying in Virtual Communities [C], Guohong Wei , Huchun, IEEE International Conference on Industrial Engineering and Engineering Management, Hongkong, 2012.12.12-14
中文出版物(Publications in Chinese Journals)
农村信息化新模式研究---兼论政府在农村信息化中的作用.吴洪,胡春.科技与经济.2011(4):43-47.
基于SCP理论的三网融合新产业企业竞争策略研究.胡春,张靖. 2012(4),中国传媒科技.199:8-10.
新兴文化产业的发展:三网融合新产业.赵玲,胡春.现代传媒.2012(6):87-90.
基于SCI-E的通信信息业官产学创新合作关系比较研究.胡春,高玉琨,吴洪.北京邮电大学学报(社科版)2014(1): 65-72.
《通信市场营销案例研究》,胡春,赵保国,王立新.北京邮电大学大学出版社,2007.
《市场营销案例评析》,胡春.清华大学出版社与北京交通大学出版社,2008.
《网络经济学》,胡春.清华大学与北京交通大学出版社,2010.
《现代快递服务科学》,唐守廉,胡春.北京邮电大学出版社,2011.
《市场营销渠道管理》(第2版),胡春.清华大学与北京交通大学出版社,2012.
《通信市场营销学》胡春,王颂,吕亮,王明鹏.北京邮电大学出版社,2012.

【Honors】
2012 : Beijing universities Distinguished Teacher Awards, Beijing Municipal Commission of Education
【Social Appointments】
Council Member of China Marketing Association of University
Member of the Academic Committee of Beijing University of Posts and Telecommunications
 
 
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