Teachers' personal information

Lu,Liang
     Gender: Male
     Dept: Business Administration
     Title: Associate Professor (master's supervisor)
     Academic Field: Business Administration
     Email: Liang2008lv@aliyun.com
    
    
    
    
    
    
    
    
【Education Background】
1992 MA Economics Beijing normal university
1989 BA Economics Henan University

【Courses】
Marketing Management
Service Marketing
Business Negotiation
Marketing Planning Simulation

【Professional Experience】
1992-2001 Teacher of School of Economics and Law , Beijing University of Posts and Telecommunications;
2001-2006 Director of Industrial Applications office in Group Customer Department , China Unicom Ltd;
2006- Associate Professor and Master Instructor of School of Economics and Management, Beijing University of Posts and Telecommunications;
2010- MBA Tutor of Beijing Institute of Technology.

【Research Interests】
Marketing Management
Market competition and Smarter Marketing in 4G era
Marketing Management of Wireless Data Applications

【Research Projects:】

【Academic Achievements】
Publication of books
《邮电经营与管理》
《电信市场营销管理》
《市场营销案例评析》
《通信市场营销学》

【Honors】
2006 Science and Technology Award of China Unicom;
2010 The most popular teacher of Beijing University of Posts and Telecommunications;
2011 The first prize of the School of Economics and Management teaching competition , and Excellence Award of BUPT’s Teaching Competition;
2012 Outstanding Instructor of the Beijing Institute of Technology’s MBA courses.
【Social Appointments】
Member of China road transport association’s academic committee of experts
 
 
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